WPP rebrands dedicated Ford Motors agencies as GTB

Global advertising group WPP has renamed its dedicated Ford Motors agency from Team Detroit, Blue Hive and Retail First to the acronym GTB, standing for Global Team Blue. In Australia the agency is based with JWT in Melbourne.

The announcement:

DEARBORN, Mich.–(BUSINESS WIRE)–WPP today announced the rebranding of Team Detroit, Blue Hive and Retail First under a single global identity now called GTB. The new name reflects the agency’s unified vision, innovative mindset and true worldwide reach.

GTB, an acronym for Global Team Blue, operates on six continents and has 49 offices. Integrated across virtually every communications discipline, GTB is WPP’s largest agency team, poised to take its collaboration power to a new level of creativity and impact. Today there are 48 WPP Global Client Teams.