WPP’s Mirum officially launches in Australia and merges with Webling

August 20, 2018 2:33

WPP’s global digital agency Mirum has launched in Australia and merged with another digital agency in the WPP group, Webling.

Mirum, which forms part of the J. Walter Thompson Group of companies, will be made up of Webling employees and led by Mirum Australia’s managing director Claire van Heyningen.

The new Mirum Australia team

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

J. Walter Thompson Mirum Australia Webling WPP

4 COMMENTS

Micah 20 Aug 18

Congrats Claire! Good luck.

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Earn over and out 21 Aug 18

According to the release at the time of acquisition in 2015, Webling had 30+ people. So either the team has shrunk considerably or there was a big offsite the day this photo was taken.

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I know the facts 21 Aug 18

They didn’t merge at all, that is a picture of the Webling team. There wasn’t a Mirum Aus to begin with. They’ve just rebranded the Webling team and promoted the GM to MD.

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Earn over and out 21 Aug 18

So is Webling, now Mirum, killing it as this article suggests or has it tanked since JWT’s acquisition?

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