After three years as marketing director of Wrigley Pacific, with one of the gum brand’s most successful launches to his name, Andrew Leakey has been promoted to general manager.
Replacing him as marketing director is Chris Blayney, who is promoted from strategy manager. Blayney will oversee marketing for gum, mints and confectionery brands throughout Australia, New Zealand and the Pacific Islands.
Leakey is credited with developing the Pacific region into a global centre of excellence for the chewing gum brand, with locally created campaigns such as ‘Food Creatures’ for Extra and ‘Eat. Drink. Chew’, rolling out to 40 markets.
He has also gained recognition for transforming Starburst into Australia’s fastest growing non-chocolate confectionary brand, and the Pacific launch of 5 Gum – by Soap Creative and OMD – was hailed as one of the company’s most successful launches ever.
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Blayney comes into the role with 12 years experience at Procter & Gamble Australasia and South Asia, and more recently at Campbell’s where he was marketing director.