Write Away picks up new clients
PR agency Write Away has won several new pieces of business.
The announcement:
30 August 2010: Sydney-based PR consultancy, Write Away Communication + Events, has won several new projects and clients.
Buffalo Inc, Japan’s leading global provider of networking, storage and multimedia solutions has appointed Write Away to manage its Australian public relations program.
Affordable and easy to use, Buffalo’s product range is aimed at home and small business users.
Buffalo joins Write Away’s other technology clients including Ricoh, Uniden and GE Digital Cameras.
Write Away has also been appointed to launch the range of jill-e designs digital camera and electronic equipment bags in Australia.
Already well-known in the US, the bags are a fashionable alternative to the traditional black bag. They are targeted at business and leisure travellers as well as busy families and their increasing array of electronic devices.
Also this summer, Write Away has been charged with launching the Zoku ‘quick pop maker’, a non-electrical appliance that makes healthy ice blocks for children and adults.
Dan Hale, Director of Hale Imports which is launching the product here, said he was drawn to the agency’s experience with food, kitchen appliances and cooking.
“Following the hugely successful launch of the Zoku in the United States and UK, we recognised an opportunity to create a buzz in Australia. We came to Write Away knowing that the agency has a great track record in food and lifestyle PR.”
The Zoku account fits within the consultancy’s existing portfolio of food and lifestyle brands including Breville, Kambrook, Villeroy & Boch and Emilia Glem.
Cancer Council Australia has reappointed Write Away to manage the public relations program for its sun protection merchandise range for summer 2010/2011.
Its high quality sunscreens, sunglasses, hats, protective clothing, sun care cosmetics and shelters will be the focus of a comprehensive media relations program.
Write Away Principal Jody Hammond believes the partnership is a good fit with the agency’s existing B2B and B2C clients and experience in the not-for-profit sector including a recent project with RSPCA.
Source: Write Away press release
