WTFN launches digital content business, Radar MCN
Television producer WTFN Entertainment has launched a new division to support its growing digital content network.
The network, which produces shows such as Bondi Vet and The Living room will expand in 2023 with channel launches in the history, food and design space. The new division, Radar MCN, is headquartered in Melbourne and with an office in the UK, and will bring together a network of owned channels with subscribers across YouTube, Facebook and Snap, as well as a series of global FAST Channels.
Radar MCN recently achieved YouTube Affiliate CMS status, which allows it to manage the rights and channels of third parties. It has already partnered with several emerging and established content creators to support their audience and commercial growth.
“Getting the YouTube Affiliate Status is a game-changer for us,” said Radar MCN’s general manager Derek Dyson. “There are less than 50 businesses worldwide with that tool, which combined with our production and traditional broadcast distribution capabilities, makes us pretty unique in the space.”
“Our proposition is simple. We make you money while you sleep by extracting previously untapped revenue from existing rights. We’ll also track down others pirating your content and get your money back there as well,” he added.
Amongst the new partners are YouTuber Creators such as Oceanliner Designs, which has quadrupled its audiences since partnering with Radar MCN.
“We’ve achieved almost exponential growth from that channel since we started. It was a fantastic channel before but with our strategic support and additional resourcing, its commercial performance is now off the charts,” Dyson said.
Dyson added that unlocking the potential of WTFN’s owned library of content is just the start. “While we’ve managed to extract enormous value out of our existing content library, building channels supported by sustainable content models is our major priority. Now, we are keen to grow our partner base worldwide with production companies, content creators and other rights owners keen to not get left behind in this growing market.”
Dyson leads a team of 10, with Wildbrain’s Bo Yee Leung joining this month as Radar’s new senior digital rights lead. She will sit in the UK team alongside head of channels Hannah Hopes, also a former Wildbrain – and Endemol – employee, responsible for launching and growing the Mr Bean Facebook channel. Chiara Ronci, channel manager, joined the team in 2022 from Warner Bros., where she managed YouTube channels such as Super Nanny and Harry Potter Wizarding World.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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