DM and digital agency Wunderman has created an “augmented reality” digital media project to promote Earth Hour.
The application allows consumers to download a piece of software and use their webcam to appear to be holding the Earth in the palm of their hand:
“It’s a great metaphor for the frailty of our planet in human hands,” said Wunderman Creative Director Matt Batten.
Earth Hour takes place this coming Saturday.
(Update: See our comments section for news on the Death Star feature also hidden within the programme. A video appears below:)