Wunderman puts Earth Hour in consumers’ hands – and hides a Death Star

DM and digital agency Wunderman has created an “augmented reality” digital media project to promote Earth Hour.  

The application allows consumers to download a piece of software and use their webcam to appear to be holding the Earth in the palm of their hand:


“It’s a great metaphor for the frailty of our planet in human hands,” said Wunderman Creative Director Matt Batten.

Earth Hour takes place this coming Saturday.

(Update: See our comments section for news on the Death Star feature also hidden within the programme. A video appears below:)


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