Wunderman Thompson’s Mirum takes on Elder Abuse Action Australia as a client

The Commonwealth Attorney-General’s Department (AGD) has appointed Mirum, the digital experience arm of Wunderman Thompson, to develop and implement the national Elder Abuse Knowledge Hub for the newly formed body Elder Abuse Action Australia (EAAA).

The three-year contract was awarded to Mirum following a competitive pitch process.

Wunderman Thompson’s Mirum has won a contract for Elder Abuse Action Australia

Mirum’s remit includes the development of the EAAA’s brand and positioning, the development of the Elder Abuse Knowledge Hub, and creating an awareness campaign for the launch of the platform.

Claire Van Heyningen, Mirum’s managing director and partner at Wunderman Thompson, said the reality of the situation is shocking.

“Using a clever mix of technology and creative is at the core of what we at Mirum and Wunderman Thompson stand for,” she said.

“It is a shocking reality that the abuse of older Australians is common place and many Australians have no idea it’s occurring, or what it looks like. This is an important human rights issue, and we are proud to be working with EAAA and the AGD to help raise awareness of the issue and ultimately help eradicate it.”

EAAA co-chairs, Diedre Timms and Russell Westacott, also noted the seriousness of the issue.

“The conversation about the abuse of older people needs to be treated as a priority. This is a serious issue and we needed a partner with deep technical and creative capabilities, as well as proven competency in working with government to drive awareness and ultimately change cultural perceptions. We have found this in Mirum and Wunderman Thompson, and we are all committed to the challenging job ahead.”

The agency expects the campaign to be in market by November 2019.


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