Wunderman to launch ZAAZ in Australia

John Farris

Y&R Brands’ network Wunderman is launching the digital marketing agency ZAAZ in Asia Pacific, with co-founder John Farris relocating from the US to Sydney where he will be based.

Farris co-founded the agency in 1998 in Seattle. He moves to Sydney in November, after setting up the regional headquarters in Singapore in October.

Wunderman Asia Pacific president Stephane Faggianelli, said: “The introduction of ZAAZ across Asia Pacific is a strategic development for our network. Singapore is our first step. Our ambition is to scale fast, adding key markets such as Australia, China and Japan to our regional footprint. It is a deep commitment to provide our clients with best-in-class performance marketing capabilities across the entire spectrum of tagging, analytics, data, CRM, social and mobile.”


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