Wunderman wins Robomaid

WPP direct marketing agency Wunderman has won robotic vacuum cleaning brand Robomaid.

The announcement:

Sydney, March 12, 2012: Robomaid Australia has appointed Wunderman as its agency of record.

Established in 2009, Robomaid markets innovative robotic vacuum cleaning technology and has established a solid foundation in the Australian floor care market. To ensure continued growth, Robomaid has retained Wunderman as its strategic partner for its advertising and marketing needs, including data and analytics.

Emma Hodge sales and marketing manager of Robomaid Australia said:

“We’re very pleased with the Wunderman offer for Robomaid as we continue to expand our business. Our engagement with them so far has been impressive and their ability to cater to a fast-moving industry is perfect for our needs.”

Jo Lloyd, Managing Director of Wunderman said: “We’re delighted to partner with such an innovative, results-driven brand. Robomaid has built a very successful business model and our belief is that it will soon move from a challenger to a leader brand, leveraging smarter analytical marketing to achieve it”.

Source: press release