Former Big Brother contestant and some-time radio personality Michael Beveridge took to Twitter to register his amazement at the fact he was sent a free can of ‘Finnish Tuna’ saying: “I never get sent promotional products ever, but I just got sent a can of Finnish tuna and I’m really confused”.
Unfortunately for Michael, he still hasn’t received anything worthwhile, because like thousands of canned fish fanatics who were handed a free sample of the brand – the tin contained just a piece of paper showing a picture of the ocean with the words “imagine a world without fish”.
It’s fair to say he was somewhat disappointed:
The whole thing was in fact a huge marketing stunt by the John West brand to spruik the fact that 95% of its tuna is now sustainably sourced, to help stop tuna stocks dying out.
Finnish tuna – geddit?
There’s also a lengthy explanatory TVC/case study video starring surfing legend Layne Beachley, which has gone up on John West’s Facebook page:
Dr Mumbo also wonders how many of the people handed one of the cans went and bought a can afterwards because they suddenly felt like tuna.