F.Y.I.

Xandr standardises video content on its platform

December 2, 2021 10:19

AT&T’s advertising and analytics division Xandr has announced a new feature described as content meta data for video.

The announcement:

Xandr, AT&T’s advanced advertising company, today announced the release of a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised content descriptors, and has been adopted by local broadcasters Nine Entertainment Co., Seven Network, Ten ViacomCBS, SBS and Foxtel Media.

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