Xero doubles down on commitment to customers, unveils new tagline and campaign

January 14, 2025 8:39

Global SME management platform Xero has introduced a new tagline as part of a brand refresh, reflecting a deeper commitment to customer success and growth.

For the third time in the company’s history, Xero is realigning its brand promise to better express the value it provides customers today and in the future.

Partnering with brand consultancy Interbrand, and leveraging their network across Sydney, London, and New York to build an authentic global positioning, the platform understood it needed to remind customers that it empowers them, with the new tagline, ‘Your Business Supercharged’.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.