Seven consolidates horse racing coverage
Channel Seven has consolidated on its Melbourne Cup coverage by securing an agreement to deliver live coverage of Australia’s major horse races.
The announcement:
The agreement builds on Seven’s coverage of the Melbourne Cup Carnival and will see Seven as the broadcast television partner for the BMW Sydney Racing Carnival, including The Golden Slipper in Sydney, and the Spring Racing Carnival including the Caulfield Cup and Cox Plate in Melbourne.
The broadcast of all major horse races on the one network is a first for broadcast television in Australia and creates a major sports and marketing franchise for Seven’s digital television platform.
Yep, truly great news for the industry.
Seven’s a better bet to cover the races than Nine, who tend to homogenise their sport presentations.
Plus Seven have already got horse racing cred with Bruce M.