Frost creates HIV-awareness float for Mardi Gras

Frost creates HIV campaign

A float in Saturday’s Gay and Lesbian Mardi Gras parade with more than 180 participants was part of a new campaign to put an end to HIV transmission by 2020.

The Aids Council of NSW – or ACON Health – was behind the campaign created by agency Frost which won the work in a creative pitch against four other agencies.

The End HIV campaign included outdoor executions, a three-minute infographic targeting gay males as well as print and digital.