News

XXXX gives 4WDers the chance to winch big prizes from the ground

Kalila Welch

January 24, 2024 9:44

Lion Australia’s XXXX has launched a new summer competition giving Australians a shot at winching high-value prizes out of the ground using their 4WDs.

The Winch to Win campaign was brought to life by creative agency Thinkerbell, with media from UM and digital from Affinity.

The work dials in to the growing popularity of 4WD vehicles, giving drivers the chance to compete for prizes like a jet ski, camping trailer and a safe containing $10,000 in cash.

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Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Affinity lion Thinkerbell Tom Wenborn UM XXXX

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