Yahoo Finance launches first Australian consumer campaign

Yahoo Finance has launched its first ever Australian consumer marketing campaign.

The campaign, which is running across out of home and digital channels, encourages people to work hard for their money and ‘make money work’.

One of the outdoor executions

In a series of outdoor executions, Yahoo Finance turns situations of luck into situations where people have to work hard for their money.

The executions change the phrase ‘find a wealthy relative. Inherit your fortune’ to ‘find your fortune’ and ‘beat the casino and escape the daily grind’ to ‘beat the daily grind’.

Anny Havercroft, director of brand and marketing at Yahoo7, said in a statement: “Australians have a voracious appetite for finance-related content, and Yahoo Finance has a strong heritage of delivering in a dynamic way.

“In-keeping with this legacy, we are proud to be talking to a new generation of Aussie investors who are making their money work in fresh and engaging ways. This campaign is demonstrative of our commitment to the ongoing support of our major brands in our business.”


  • Imogen O’Neill: Yahoo7 Consumer Marketing Manager
  • Anny Havercroft: Yahoo7 Director, Brand and Marketing
  • Garry Major: Yahoo7 Head of Video
  • Sarah O’Carroll: editor-in-chief, Yahoo Finance
  • Consumer Agency: One Green Bean
  • Trade Agency: Bold
  • Digital Production: Oath Studio

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.