Yahoo, Samba TV deal offers advertisers solution for targeting, planning & measurement

April 13, 2022 8:14

Yahoo has today partnered with Samba TV, a global omniscreen advertising and analytics company. The new deal provides advertisers with a holistic cross-screen view, connecting traditional offline television audiences with the online world.

Samba TV’s first-party Smart TV data is now integrated into the Yahoo DSP to help advertisers maximise their advertising dollars effectively and efficiently. The new data also offers advertisers in-flight insights into linear audiences engaging across all digital channels to inform optimisations and ROI.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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