TotallyAwesome launches programmatic platform targeting under 18s

April 13, 2022 7:59

TotallyAwesome, a digital media network for Gen Z and families, has launched TotallyAwesome Programmatic Playground, a platform that allows APAC advertisers to engage with under 18s in brand safe environments at scale using programmatic technology.

Despite under 18s and teens increasingly controlling most household purchasing decisions around holidays, cars, beauty, auto and technology, marketers have previously been unable to target them in a brand safe, scalable contextual environment. TotallyAwesome Programmatic Playground is meant to help solve this issue.

Unlike most programmatic solutions, TotallyAwesome Programmatic Playground engages with its audience contextually via over 7,000 verified brand safe media inventory formats including apps, websites and games to deliver over 300 million monthly active online users under 18 across Asia Pacific. It does not collect any data or personal identifying information (PII).

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Curation and Moderation Platform Gen Z James Sawyer kidSAFE Seal Program PII-sensitive data programmatic platform TotallyAwesome TotallyAwesome Programmatic Playground Under 18s Will Anstee