Yahoo7 appoints Lucy Chesterton to lead lifestyle and entertainment offering, Be

Yahoo7 has appointed Daily Mail Australia’s Lucy Chesterton as head of its lifestyle and entertainment offering Be following on from the departure of launch editor Melinda Cornford.


Lucy Chesterton joins Yahoo7 from the Daily Mail

Be launched in June three months after Pacific Magazines brought its digital assets back in-house.

Chesterton joins Yahoo7 from the Daily Mail where she was the assistant editor for showbiz for the past two-and-a-half years. Prior to that she was the executive editor for Famous magazines for a year and has also worked at the Nine Network and Bauer Media.

The appointment follows on from Yahoo7 reviewing its operations resulting in 10% of its workforce being made redundant.

Ed Harrison, CEO at Yahoo7, said: ” Like any business, we regularly review our operations to ensure we remain agile and responsive to changing market conditions. As a result of our most recent review, we have announced a number of team changes which include proposed redundancies in the Australian team, as we continue to focus on growth products.

Simon Wheeler, Yahoo7 head of editorial, said: “I am delighted that Lucy is joining the team at Be. She brings with her a wealth of entertainment contacts, story ideas and a boundless energy that reflects Be’s lively personality.

“Lucy will help drive our audience further, putting our unique, socially-led content in front of our growing number of readers and help build this exciting new platform and brand.”

Caroline Casey, director of product and audience at Yahoo7, said: “I am personally looking forward to welcoming Lucy into the Yahoo7 team, to fulfill this integral role. Be delivers the latest inspiring personalised content across Australia and is the flagship lifestyle offering within our editorial portfolio. The appointment of head of Be is a great occasion for the site as we grow our strength in market.”

Chesterton said: “At a time when digital media is more important than ever, I’m thrilled to be joining Yahoo7. With the best media brains in our team at Be, I’m looking forward to being at the cutting edge of all the best in entertainment and celebrity news plus the latest in lifestyle from health and beauty to travel. It’s an exciting time to be working for such a renowned brand and I’m looking forward to leading the team into the next chapter.”

Cornford finished up at Yahoo7 in August after just over a year-and-a-half as head of lifestyle, entertainment and travel for Australia and New Zealand.

She had been with Yahoo7 since November 2012 and is now freelancing.

Chesterton starts on October 31.


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