Yahoo7 brings back the lady boys
Three Drunk Monkeys have created a camapign for Yahoo7 focusing on the perils of having a full inbox or poor spam protection.
One execution features a ferret-loving woman who misses out on her ideal partner because her inbox is full. Another features a man who finds himself in a sticky marital situation after he opens a spam email about lady boys.
The ads – which briefly ran last year – will run online and on the Seven Network.
“The Yahoo7 brand is all about being cheeky and fun and these ads show everyday Australians facing some life challenges as a result of having an inferior webmail product,” said Harry Burt, General Manager of Marketing at Yahoo7.
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Cool ad but unlimited storage is uniform across the key players (hotmail, gmail etc) so how is that a point of difference?
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Yahoo7 is still going? 🙂
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How is this news, or topical?
You are telling us that a boring ad from last year is going to be played again.
I hope Harry brough out the Grange for you at the lunch he paid for.
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Hi Dan,
Thanks for your comment. Your commitment to policing news values at 1am on a Friday night is to be applauded.
I’m flattered that you believe that the marketing boss of Yahoo7 would think a run out in Mumbrella is worth a bottle of Grange. I see that some of the other trade press carried this story too, so I hope Yahoo has a good hospitality budget.
Personally, I thought it was worth a run because it was a nice bit of a creative that I suspect not many peoople have seen before.
As a little aside, I gather that this work ran briefly before the brand tried out a new agency. I understand they weren’t happy with what the agency produced and switched back to this material. You don’t happen to be from the fired agency, do you?
Cheers,
Tim – Mumbrella
Hi Tim,
Mumbrella is definitely worth the Grange. From what I’ve read over the last month, I’m so pleased there is what appears to be, an unbiased commentary on the ad industry in Australia.
The article above sounded slightly like it was paid for – apologies if not. It was, as you understood, meant to be humourous.
Sorry I can’t enlighten you in who was fired.
Good luck to Three Drunk Monkeys that their work was so loved by the client it won the business back.
Your last paragraph is the vital juice in this story that makes it interesting.
Cheers,
Dan
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