Yahoo!7 launch billboard ad formats
Seven West Media’s digital arm Yahoo!7 has launched billboard and expandable billboard ad formats throughout its network.
The announcement:
Sydney, Australia, February 05, 2014 – Yahoo!7 today announced the availability of Billboard and Expandable Billboard ad formats, available across the entire Yahoo!7 network.
Yahoo!7’s Billboard ad format divides the page between the header and the main body content as the page first loads along with the Medium Rectangle (MREC) ad. If the user closes the Billboard only the MREC will be shown on return visits, otherwise both the Billboard and MREC will be shown on every impression giving advertisers constant presence. The Billboard can animate for up to eight seconds, or longer with user click interactions.
The Yahoo!7 Expandable Billboard is an extension of the Billboard ad. In addition to having a permanent screen presence it features a large interactive canvas, providing a richer and more engaging user experience.
Andrea Rule, Yahoo!7 Head of Sales NSW and Qld said: “Yahoo!7 is continuously looking for ways to help advertisers engage with our growing audience of more than eight million Australians in a way that is relevant, non-intrusive and meaningful to their brand.
“The new Billboard and Expandable Billboard ad formats extend the real estate available to advertisers representing a highly visible and engaging opportunity to reach audiences in an environment that is most relevant to them.”
The new format follows Yahoo!7’s previous advertising extensions including Floating Cube, Double Slider, Mobile Pushdown and iPad anchored ads. Floating Cube is available now for Yahoo!7 Homepage campaigns.
Source: Yahoo!7 press release.
“If the user closes the Billboard only the MREC will be shown on return visits, otherwise both the Billboard and MREC will be shown on every impression giving advertisers constant presence.”
In other words, pay attention or this is going to get really annoying for you really fast…
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