F.Y.I.

Yahoo7 launches Flurry analytics push notifications feature

Yahoo7 has announced Flurry Push, a service for app developers that sends targeted messages to re-engage and retain users across Android and iOS.


The announcement;

Mobile Developers Get to Heart of Consumers with New Flurry Analytics Push Notifications

Yahoo7’s today unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mobile developers can leverage the power of push notifications, one of the most popular forms of engagement, to effectively grow their business and drive revenue.

“We’ve heard consistently from our developers that messaging is one of the most powerful tools for boosting user engagement,” said Damjan Ivanac, Head of Product at Yahoo7.

“With Flurry Push, we’re putting free messaging front-and-center to empower developers to take charge of their app business and address the perennial challenge of long-term engagement. We’ve already seen how impactful Flurry Push can be locally, with a trial campaign demonstrating a four-fold increase in notification engagement.”Yahoo7 Internal Campaign

In its most recent ‘State of Mobile’ report, Yahoo7 and Flurry Analytics demonstrated the vast potential of app-based marketing, with Australian app usage outpacing global growth, seeing a 34% YoY increase (2015 ‐ 2016).

With Flurry Push, developers have the option to choose between three types of push notification campaigns:

● Promotional: Schedule one-time, daily, weekly, or as-it-happens push notifications to drive engagement with new features, events, contests or other app content.
● New User Retention: Convert new users who have recently installed the app to active users and increase overall retention.
● Event Driven: Re-engage and convert users following a specific event or behavior within the app.

Push notifications are sent to app users when an app is running in the background and not in use, making it easy for developers to target users at critical moments when there has been a lapse in engagement.

Key features of Flurry Push include:

● Actionable Analytics: Analyse app KPIs and push notification campaigns through one single platform.
● Triggered Push Notifications: Automatically send push notifications to users based on app-install time, event triggers or other audience attributes.
● Powerful Segmentation: Target users by geographic, demographic, behavioral and technographic attributes, including activity or inactivity, install date, device model, app version or specific event combinations. Save commonly-used user segments for quick set-up.

Flurry Push is available as part of the Flurry Marketing Suite, and can be accessed via http://www.flurry.com/push.html

 

From a Yahoo7 media release

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