F.Y.I.

Yahoo!7 launches new advertising format for tablet

March 25, 2014 10:54

Yahoo!7 has announced the launch of the Tablet Video Immersion format and Toyota as a launch partner. The new format uses text and image overlay to create more interactive content.

The announcement:

Yahoo!7 today announced a market first with the launch of the new Tablet Video Immersion advertising format securing Toyota as launch partner.

The innovative new advertising offering leverages video content and the interactive nature of tablet devices, to create an immersive experience for users. The new format presents advertisers with an opportunity to increase consumer engagement with video content, using dynamic text and image overlays to draw attention to key elements within the video.

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