Yahoo7 and Mi9 open hostilities in catch-up TV space as Plus7 names exclusive online series
Yahoo7 has secured the rights to show Sin City Saints on Plus7
Rival TV networks Seven and Nine have ramped up the rhetoric in the increasingly important catch-up TV space with both sides seeking to claim online dominance in advertising supported video on demand.
Mi9 has today published Nielsen numbers for its 9Jumpin service which show it has had the most unique visitors of all the local AVOD services for the last three months, while Yahoo7 has fired back claiming it has the highest number of video streams and touting the launch of Yahoo! created TV series Sin City Saints and Other Space on the Plus7 service as it looks to put more exclusive content on there.
The battle to be the biggest is becoming more important with TV ratings provider OzTam working on a way to include online streams in the official ratings, as the online video space continues to provide better advertising yields for publishers.
“That is something we will look at in the future where and when it makes sense.” Wow… pretty much makes a lot of sense now!
A very strong play by Yahoo7 – the launch of new and premium content by an on-line publisher is a very strong and positive move!
Just out of curiosity, does anyone know where the Nielsen data comes from (i.e. media releases? report series?) Can’t find it anywhere
Can I ask what Nielsen report the graph uses? The numbers seem different to anything I’ve seen in the past so unsure if they’re a “surfing audience” or “streaming audience” which are very different, and the numbers too.