Dettol retains crown as most trusted brand with Hills Hoist judged the most ‘iconic’
Dettol has retained the crown of Australia’s most trusted brand, with Parker Pens, Sony, Twinings and Lipton entering the top 10, a survey has found.
The germ killer edged out paint manufacturer Dulux, which climbed two places to second, and Colgate which slipped from second to third in the annual Reader’s Digest analysis.
Band-Aid climbed one place to fourth, Dyson slipped out of the top three to fifth while Parker Pens entered the top 10 in sixth place.
No.6 – Parker Pens. That shows the power of brands. To me a pen is a pen is a pen. To most is seems a Parker Pen is more than a pen.
As for No.2 – Why is Dulux such a trusted brand? Who does not trust a paint? I am now looking at my walls and wondering if I should trust them.
All this shows is the age of the people who still have fixed landline phones to call for random telephone surveys.
A sign of complete decline of a brand no Toyota
Where is Reader’s Digest in this list? Or do perpetual mail spam campaigns harm brands?
I agree with JNK. These stats are badly represented and the sample size way too small to get a better result.