Yahoo7’s audience swells to 3m, makes top five news websites
Yahoo7 has made its way into the top five news websites for the month with its unique audience climbing beyond 3m for the first time this year, Nielsen’s September digital monthly rankings show.
The result – a unique audience of 3.027m (up 9%) – is the highest for Yahoo7’s news websites since June 2016, when it reached a unique audience of 3.079m.
The result is the highest of Yahoo7 in more than a year
Simon Wheeler, director of content at Yahoo7 said the result was a testament to the news team, who had helped the website grow 21% since May.
“We’re thrilled to see our Yahoo7 News property climb two places in the rankings to fifth position in the September Nielsen Digital Ratings,” Wheeler said.
“Coupled with our recent redesign, our commitment to growing and developing our news proposition, led by head of news, Euan Black, is paying dividends and further bolsters our position as one of the country’s biggest news sites.”
Meanwhile, news.com.au retained its top position climbing 10% to a unique audience of 6.131m. It is the highest result for news.com.au since July 2016’s unique audience of 6.248m.
ABC News Websites was stagnant for the month of September, with a unique audience of 5.201m and Nine showed a slight incline, up 1% to 4.364m.
One of the biggest audience increases came from the Herald Sun, which was up 18% to 2.7m in the month of the AFL grand final.
The Herald Sun experienced a similar spike in October 2016, when the AFL grand final occurred.
Declines in unique audiences occurred for Smh.com.au, down 3% to 3.890m, Daily Mail Australia, down 4% to 2.744m, The Guardian which fell 6% to 2.633m and The Daily Telegraph’s which had a unique audience of 2.2m, down 3%.
BBC plateaued in September, placing ninth with an audience of 2.264m.
Outside of the top 10, Mamamia’s unique audience began to recover, jumping almost 27% to 877,000.
HuffPost also saw a major increase, up 18.2% to 2.1m.
But one of the biggest audience increases of the month came from Mashable, up almost 46% to 261,000. The result comes two months after the appointment of new editor Shannon Connellan.
Other websites showed more modest growth, such as The Courier Mail, which was up 6.9% to 1.6m and The Australian, up 2.3% to 1.5m.
Meanwhile BuzzFeed fell to 1.5m – down 11.4% and The New Daily dipped 7.3% to 1.1m.
August Results: ABC News websites close in on News.com.au thanks to 11% climb, Nielsen rankings report
July Results: ABC News websites bump Nine to third in latest Nielsen rankings
June Results: Gap closes between Nine and News websites, Nielsen rankings find
May results: BBC climbs 16% in Australia as international events dominate in month of May, reveals Nielsen rankings
April (amended) results: Nielsen says digital news rankings for April were wrong, and Guardian didn’t beat Daily Mail after all
March results: ABC News claims second place on Nielsen Digital News rankings as Nine.com.au falls into third place
February results: Daily Telegraph grabs ninth place in Nielsen news rankings as News.com.au builds on lead position
January results: Fairfax Media’s SMH.com.au climbs back above 4m in January as News.com.au holds top spot in news rankings
Does anyone know if nine.com.au includes the MSN.com audience?
User ID not verified.
Hi Question Asker,
MSN is the US website, the NineMSN brand was retired last year. Neither is counted in nine.com.au statistics.
https://mumbrella.com.au/nine-rebrand-digital-news-assets-ninemsn-banner-366340
Regards,
Paul Wallbank
News Editor