Yahoo7’s Paul Bates joins REA Group as national sales director

Yahoo7’s national agency sales director, Paul Bates, will join REA Group as the company’s national sales director for the group’s media and content business.

Bates joins the company after almost three years with Yahoo7. Prior to Yahoo7, Bates spent time with Fairfax Media as national trading director and other roles including agency group director and group sales manager.

Bates joins the company after almost three years with Yahoo7

He has also held roles with Fox Interactive Media and Pacific Magazines.

Elizabeth Minogue, REA Group’s executive general manager of media and content, said Bates would be a good addition to the team, due to his passion for property and understanding of the media landscape.

“Our culture is focused on having real conversations and delivering client solutions that thrive on creativity.  Paul shares this vision within an evolving media landscape,” Minogue said.

Bates said of his new role: “Media and content is still relatively new as a space for REA and already the team involved are at the cutting edge of industry best practice with brand partnerships and media placements. It’s exciting to be joining an innovative growth environment where traditional solutions just don’t cut it.”


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