Yahoo’s Andrew Gilbert appointed to lead Afterpay challenge

Andrew Gilbert, until now a senior director at Yahoo DSP, has been appointed to Afterpay to lead a drive which he says will see retail media broadening to “commerce media”.

Gilbert has already been working with Afterpay through a partnership that saw Yahoo DSP’s power the buy-now-pay-later platform’s media network. The arrangement let brands tap data-driven insights to reach shoppers across both online and in-store channels.

Now, however, Afterpay is ready to “take things to the next level”, and Gilbert has accepted the challenge: “I can see exactly where this thing’s going, which is awesome. And I wanted to be on this journey.”