Yalumba celebrates the ‘magnificent unknown’ in campaign from Special Group

September 6, 2019 9:26

Special Group has created its first campaign for wine label Yalumba, after winning the account last year.

The campaign launch film dramatises the planting of the first Yalumba vine over 170 years ago, and is explores the idea of allowing the uncertainty of nature to guide the development of the vineyard.

The campaign seeks to highlight the brand’s philosophy to ‘Embrace the magnificent unknown’.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Christopher Riggert Deborah Kennedy Finch Julian Schreiber Nicky Gameau Special Group Yalumba

1 COMMENTS

Zappo 6 Sep 19

Oh dear! Coverup the last few frames and it could be for a fencing company or the NBN.
Taking themselves so seriously for a product associated with good times.
Speaking of product- where is it?

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