Yango lands three new clients, continues strong start to 2024
Indie media agency Yango has added three more clients to its roster – student accommodation provider Scape, health insurer CBHS Health, and e-commerce fashion retailer EVERAU.
Yango has been tasked with raising awareness of the EVERAU brand and its range, helping it grow in market and strengthen its positioning. For CBHS, the agency will bring a performance focus to drive new member acquisition and bring fresh strategies to complement the organisation’s internal efforts.
As for Scape, Yango already had a deep understanding of the student accommodation provider through its work with the University of Sydney over the past seven years. The company has plans for an additional 10 buildings by the end of 2024, taking bed numbers up to 22,000.
Yango’s blended search approach, digital strategy smarts and measurement capabilities made the agency stand out in the pitch process, ultimately leading to its appointment.
Scape’s general manager of brand and marketing, Rosalind Lill, said: “We were impressed with Yango’s credentials in the education space and the team just seemed like a good fit. There has been a lot of energy there and a strong commitment to work with us on achieving our media goals.”
The wins mark a strong start to the year, according to the agency’s managing partner Nick Murdoch.
“Our team continues to work hard for our clients, and we’ve been able to showcase technical ability and media craft while building positive relationships with our clients,” he said.
“We always try to bring everything back to being people focused, results driven, it’s our tagline but also our guiding principles.”
The new business wins expand Yango’s growing client roster, which also includes EV Direct & BYD, Toby’s Estate, Actor Pharma, Frasers Property Industrial, Grow My Money, Education Services Australia, and Goliath Games.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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