Yarra Valley Water’s integrated WaterCare campaign via Think HQ

Yarra Valley Water has highlighted its customer care service, WaterCare, in its latest integrated campaign via Think HQ.

The campaign is designed to identify and support vulnerable customers, particularly those who may be facing financial hardship, by addressing the barriers customers face in accessing financial support to help them pay their bills.

Acknowledging low awareness of available options as a key barrier for many customers, the campaign aims to overcome the stigma associated with asking for help by normalising conversations about bill payment options, with the tagline ‘whatever position you’re in, we’re here to help’.