Yates soil brings ‘Benny the Bean’ to life in Dynamic Lifter ad

Yates Dynamic Lifter soil has introduced ‘Benny the Bean’ in its latest ad which lists the beneficial properties in the plant fertiliser.

Created by Mammal, the ad opens with Benny the Bean jumping out of his plastic pot and running to the fertilised soil.

Listing its beneficial properties of fish meal, chicken manure, blood, bone and seaweed, Benny the Bean plants himself in the Yates soil.

“Bring your soil to life,” is the slogan used at the end of the ad.

Luke Chess, creative partner at Mammal, said in a statement: “We literally stress-test strategy as we go, with rapid-prototype concepts. It’s a process that allows us and our clients to quickly identify the strategic and creative focus that’s right for their business challenge.

“For Yates, over twenty prototype concepts were narrowed down to a few promising directions, one of them evolving into the campaign we’ve produced.”

Paddy Bryans, marketing director at Yates, said the company is confident in having an entertaining and effective campaign.

“The Mammal team has been great to work with, very responsive and delivered terrific value in the process.”



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