Year long search for new media agency comes to an end as Deakin Uni appoints Mediacom

July 21, 2015 12:25

Deakin University has appointed Mediacom Melbourne following a year long search for a new media agency.

The university first announced the media pitch in June of 2014 after the account left incumbent Cummins & Partners, but was forced to cancel the tender in November after a “change in requirements”, which came at the same time as a number of large media pitches were occurring in the Melbourne market.

Mumbrella understands a number of media agencies at the time declined to pitch due to the workload involved, with the process restarting this year leading to Mediacom landing the $1.5m media account.

In a statement, Deakin University confirmed the account move after a four-way pitch, with Omnicom media agency M2M handling the business for the past 12 months.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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