Yellow Brick Road promotes its variable interest rates with ’80s themed quiz show
Yellow Brick Road Wealth Management launched a new campaign over the weekend to promote its variable interest rates.
The campaign, developed by With Collective and produced by Nine Entertainment Co’s in-house production team 9mm, takes the form of an ’80s quiz show which sees the contestants answering true or false questions about home loan rates.
With Collective CEO and co-founder Justin Hind said: “We wanted to break down the barriers that people face when they take the first step in getting or refinancing a home loan.
“Because Yellow Brick Road’s target market is 30-45 year old Australians, we decided to go with a nostalgic 1980’s game show theme that demonstrated the difficulty in choosing a home loan using parody. We wanted the campaign to be bright, colourful and cheeky, but we also wanted it to deliver a clear key message of savings for everyday Australians.”
The ad will be playing across Channel Nine, Go and GEM nationally as well as NBN and select WIN regional markets.
It is complemented with a digital campaign which consists of display advertising through NineMSN and REA, plus Google search and remarketing.
A dedicated website landing page further supports the campaign which features a home loan quiz where consumers can win $10,000.
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