Yellow Pages has created a new ad to promote its app for mobile devices which locates businesses.
The “Tick” ad features a man whose gate falls over and then finds a repairman on his app. Excited, he uses it for bigger ambitions including finding a hairdresser, dentist, a suit, a marching band and a pony.
A 45 second version of the ad debuts on free to air and pay TV from Sunday night, with a 15 second version to air in following weeks and is scheduled to run until June.
According to the announcement from Sensis, Clemenger BBDO provided “creative direction” for the ad.