Yellow Tail wine aims to ‘cut through the beige’ with first TV campaign from Ikon Group Sydney

Wine brand Yellow Tail has positioned itself as “refreshingly simple” in its first TV campaign, fronted by Jac and Shaz from Channel 7’s My Kitchen Rules.

The work by Ikon Group Sydney has the duo discussing the complexities of food, wine, party etiquette and technology with Yellow Tail depicted as one of the simple things in life.