Yoke roll out ‘public service messages’ for Inner East Melbourne Medicare Local

Not-for-profit organisation The Inner East Melbourne Medicare Local has rolled out a campaign which aims to communicate a series of health messages covering topics of immunisation, mental health and the flu.

Created by Melbourne-based creative agency Yoke, the campaign sees a variety of public announcements coming from a collection of dubious ‘government departments’.

The spots are designed to help and assist GPs and other health care professionals in the organisation’s catchment area.

It is running across outdoor and cinema ads in the catchment area, with web films being shared across Facebook.


  • Client – Inner East Melbourne Medicare Local
  • Creative Agency – Yoke
  • Creative Director – Richie Meldrum
  • Brand and Strategy Specialist – Jill Hale
  • Design Director – Matt Caminitti
  • Design Manager – Renee Blakeley
  • Designer – Patrice Lim
  • Digital Director – Joseph Sette
  • Developer – Matt Storey
  • Social Media Manager – Dan Azzopardi
  • Director/Producer – Tooth & Claw
  • DOP – David Rusanow
  • Production Designer – Helen Fitzgerald
  • Costume/makeup – Kelsey Henderson

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