YoPRO celebrates AFL partnership in latest work from Emotive

Danone’s high-protein yoghurt brand YoPRO has celebrated its partnership as the ‘Official Yoghurt of the AFL’ in its latest campaign from independent creative agency Emotive.

The campaign is the latest iteration of the brand’s ‘Every Millimetre Matters’ platform and brand anthem, following on from the success of the Australian Olympic Committee partnership in 2021.


The campaign film features footage of AFL games set between scenes of YoPRO ambassadors and AFL athletes Christian Petracca of Melbourne Football Club, Isaac Quaynor of Collingwood Football Club, and AFLW athlete Maddy Prespakis of Essendon Football Club, fueling their training sessions with YoPRO.

The ‘Every Millimetre Matters’ brand platform was first launched in a 2020 campaign targeting fitness fanatics.

On the campaign film launch, YoPRO’s protein & wellness senior brand manager, Xavier Gonzalez said, “YoPRO is excited to unveil the next chapter of the ‘Every Millimetre Matters’ campaign and kick off our AFL partnership for 2022.

YoPRO ambassadors Isaac Quaynor, Maddy Prespakis, Christian Petracca

“Whether you’re a weekend warrior or an elite AFL athlete, the small wins count towards every big moment. The same goes with your health – from hitting our protein goals with YoPRO products, to getting your reps in every day – it’s the little things that make the biggest impact.”

Emotive led the creative development and production, with talent procurement, social media, and public relations managed by Lampoon Group.

The campaign will roll out across owned social and digital channels as well as digital placements across Foxtel/ Kayo Sports platforms.


Client: YoPRO
Head of Marketing: Blanca Carbonell
Senior Brand Manager: Xavier Gonzalez

Creative Agency: Emotive

Media: Emotive

Production Company: Emotive

Talent Partnerships, Social Media & Public Relations: Lampoon Group
CEO: Josh White
Talent & Partnerships Manager: Millie Dawson
Social Account Manager: Jessica Telford
Public Relations Manager: Caitlin Hopkins


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