Sports stars dig deep as snack brand YoPro launches Olympic push

Independent creative agency Emotive has developed a campaign for high protein snack brand YoPro featuring sports stars hoping to make their mark at the Tokyo Olympics.

The digitally-led push continues with the brand’s ‘every millimetre matters’ strapline and sees tennis ace Ash Barty, swimmer Kyle Chalmers and high jumper Brandon Starc going through the paces.

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