‘You Are My Sunbeam’

Sunbeam is to launch a $5m major advertising campaign to coincide with its sponsorship of the new series of  Masterchef, which launches on Ten on Monday night.

The centre of the campaign is a 60 second ad developed by independent creative agency Brave and produced by Exit Films.  

It features a new version of the traditional song  “You are my Sunshine”. There is also a 30 second version of the ad.

Sunbeam CEO David Jackson said:  “We have upped the ante with this brilliant new campaign, which highlights just how integral Sunbeam and our products are to people’s lives. We are confident that this new creative, and our association with MasterChef, will invigorate consumer demand for small appliances and drive customers into the stores of our retail partners.”


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