‘You can’t taste the gin through Instagram’: How Weave developed Four Pillars’ new label
Wild Isle Gin
Gin distillery Four Pillars has engaged Weave — an independent design and branding agency — for the art direction and label of its new “Wild Isle Gin” product.
Specifically, the agency’s work consisted of designing a fresh label for the new gin, as well as “developing art direction for product photography” to launch the product.
In a media release, the agency’s creative director, Darren Song, explained that the label was crafted to symbolise New Zealand’s Great Barrier Island — the location of Four Pillars’ distilling partner, Island Gin, and the new product’s central ingredients — 90km northeast of Auckland.
