A campaign launched to today to raise money for National Heart Foundation called ‘You do good, we do bad’.
The campaign asks people to donate in exchange for the organisation doing a bad deed.
As well as a video posted on YouTube, the campaign is using Facebook and Twitter.
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Does the, “We do bad?” start with the production of that video?
I’m also not sure how ethical it is for a health charity to suggest that men skip their prostate exam – when Prostate cancer and other prostate-related complications are a major health-risk for our aging population.
I think this will be a miss, rather than a hit.
An absolute disaster for the Heart Foundation and quite a typical outcome of a very common scenario of a creative being given free reign because the ad is being produced for ‘free’.
WOW. Really? Kidnapping a woman is ‘bad’?? How about it’s a crime. Do these people not watch the news?
A woman was taken at GUNPOINT from a refuge where she was escaping a violent partner. What sort of moron a) thought this was funny and b) approved it to be associated with a well known and up until now well respected charity?
This will not end well for the Heart Foundation.