Taxi Film launches ‘You do good, we do bad’ campaign in aid of National Heart Foundation
A campaign launched to today to raise money for National Heart Foundation called ‘You do good, we do bad’.
The campaign asks people to donate in exchange for the organisation doing a bad deed.
As well as a video posted on YouTube, the campaign is using Facebook and Twitter.
The campaign was launched by Taxi Film Production.
A Heart Foundation spokesperson noted: “We are incredibly grateful for Taxi Film Production’s support and would like to thank the team for helping us to raise funds to fight heart disease, Australia’s number one killer. However we do need to point out that the ‘bads’ they are suggesting are not endorsed or approved by the Heart Foundation and that we weren’t involved in the development of this campaign.”
“We’d suggest that Mumbrella readers look at this campaign as a bit of fun to raise money for a worthy cause, but not take it as health advice.”
Does the, “We do bad?” start with the production of that video?
I’m also not sure how ethical it is for a health charity to suggest that men skip their prostate exam – when Prostate cancer and other prostate-related complications are a major health-risk for our aging population.
I think this will be a miss, rather than a hit.
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An absolute disaster for the Heart Foundation and quite a typical outcome of a very common scenario of a creative being given free reign because the ad is being produced for ‘free’.
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WOW. Really? Kidnapping a woman is ‘bad’?? How about it’s a crime. Do these people not watch the news?
A woman was taken at GUNPOINT from a refuge where she was escaping a violent partner. What sort of moron a) thought this was funny and b) approved it to be associated with a well known and up until now well respected charity?
This will not end well for the Heart Foundation.
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