Ecco attempts to break record for world’s longest catwalk

Shoe brand Ecco is attempting to break a world record today for the longest fashion catwalk ever at Sydney’s Darling Harbour.

The stunt is the conclusion of a campaign fronted by Mamamia founder Mia Freeman to recruit people to take part in the record attempt.

Update 3.38pm: Ecco has broken the record.

The idea behind the event is to show that a shoe can be both comfortable and stylish, and to introduce the new Ecco shoe, the Sculptured 65.