Dr Mumbo

You must remember this (you were only looking at it five seconds ago)

So here’s a funny coincidence…

Dr Mumbo dropped by the new A Current Affair website on nineMSN, and found himself served not one, but two ads for Voltaren – a leaderboard and a medium rectangle.  


And then, guess what followed immediately? A survey, asking about ad recall.

Voltaren_survey mumbrella

Guess which brand was included?

Now Dr Mumbo is probably in the lower quartile when it comes to statistical comprehension, but he suspects that when the brand recall case study inevitably does the rounds, it should perhaps be taken with a pinch of salt.


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