Re-edited Youfoodz ‘forking’ ad triggers fresh round of complaints

An attempt by home delivery brand Youfoodz to get its banned ad back on air has triggered 170 complaints to the Ad Standards Board about the new version.

The original ad featured a boy imitating fiery TV chef Gordon Ramsay saying “how long do you think this took me to cook? One? Try two forking minutes… Un-forking believable”.

Youfoodz is now airing a re-edited version of the ad, bleeping out the word ‘forking’, following the original’s ban by the Ad Standards Board for being “inappropriate”.

The updated version now bleeps out the word “forking”.

A spokesperson from Youfoodz told Mumbrella: “We are currently running a modified version of the ad and are working closely with the Advertising Standards Bureau to determine our next steps”.

The spokesperson also told Mumbrella the previous version is no longer airing .

At the time of the ruling, the ad watchdog said: “The majority of the Board however noted that whilst most members of the community would not expect a child to actually say the word ‘fucking’ in a television advertisement, in the Board’s view the way the young boy says the word ‘forkin’’ makes it sound very close to the strong swear word it is clearly imitating”.

However, a spokeswoman for the ASB told Mumbrella it has already received 170 complaints about the updated ad, which it will be considering at its next meeting.


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