Youi champions footy fans in new campaign, created in-house

May 29, 2024 9:44

National insurer Youi has launched a new platform in partnership with the AFL’s Brisbane Lions and the NRL, putting footy fans front and central.

As an official partner of the NRL since 2017, and partner of the Brisbane Lions’ AFL and AFLW teams since 2020, Youi identified an unmet need to acknowledge fans’ efforts at every level of the games.

Emphasising the brand’s recognition of the “true contributors to the game” – the fans – Youi’s new creative, delivered by its internal agency, hopes to solidify its position as a partner to the unsung heroes of the game.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.