Youi claims an advertising first

Insurance company Youi claims to be the first to advertise its services on a government owned train.   

The announcement:

Youi Insurance is the first national insurer in the country to advertise on a state government-owned train.

Youi is promoting its tailored car and home insurance offerings on the sides of one of Queensland Rail’s latest passenger trains across South East Queensland’s City network, primarily between Brisbane Airport and the Gold Coast.

The “Youi Express” is part of a trial being conducted by Youi and Queensland Rail to ascertain the effectiveness of innovations in transit advertising.

Brendon Dyer, Head of Marketing at Youi Insurance, said it made sense for the insurer to advertise on the train given its core proposition of rewarding customers with lower premiums if they used their cars less.

“We have been marketing to rail commuters for some time and this trial gives us the perfect opportunity to target them literally on the platform,” he said.

“We are excited to be involved in this innovative new project with Queensland Rail.”

Source: Youi press release


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