Youi makes one footy fan’s dream come true

Youi has selected diehard Lions supporter Scott Villiers to become a fan sponsor as part of its Footy Made by fans campaign.

The national insurance company created this unique platform to honour the important role footy enthusiasts play in making the game exciting. It features fans prominently in a creative partnership across TV, digital, OOH, and audio placements.

Villiers will receive access to a range of Youi’s usual gameday assets, as well as custom branding with his name. The new logotype will feature in place of Youi’s, only both the Lions’ matchday guernseys and throughout in-ground media and across Youi’s screens strategy as part of their Lions sponsorship.