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Youi releases new ‘Who’s In the Car’ episode with The Veronicas

Car insurer Youi has launched its second episode of ‘Who’s In The Car’ with twins and singers The Veronicas.

The web video series is hosted by stand-up comedian Katie Burch and replicates the likes of James Corden’s ‘Carpool Karaoke’ and Jerry Seinfield’s ‘Comedians in cars getting coffee’.

Who’s In The Car, created by Emotive, features Burch asking The Veronicas a series of questions including “Who is the most disappointing celebrity that you’ve ever met?” and “What’s the thing that you fight over the most?”

The first video series was released last month and featured the Burgess Brothers, NRL stars, Sam, Tom and George Burgess.

At the time of its launch Emotive CEO, Simon Joyce, said: “The objective was to create entertaining content that the target audience chooses to consume, whilst deeply aligning with the brand.

“In this case we were able to dramatise Youi’s key strength of knowing their customers better in order to save on insurance premiums, resulting in three hilarious and unexpected interviews.”

The third episode is set to feature reality TV host and celebrity Osher Gunsberg.

The episode finishes with the tagline: “We just got to know the Veronicas better and at Youi we get to know you better.”

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