Young Henrys apologises to women for not patronising them and pointing out gender differences in Lady Beer campaign

Craft brewers Young Henrys has created a mock ad which sarcastically apologises to Australian women for having never created a targeted marketing campaign patronising them and pointing out gender differences to sell their products.

The one minute campaign aims to call out brands who have segmented the market and created products aimed at women, poking fun at items such as pink pens and gratuitous women’s health campaigns.